Salzburg, April 13, 2026

Porsche Holding Salzburg (PHS) announced record revenue for 2025, driven by strong wholesale performance in Italy and strategic acquisitions, even as retail car sales and workforce numbers saw slight declines.

## Strong Wholesale Performance in Key Markets Italy emerged as the top wholesale market for PHS in 2025, accounting for 31.7% of revenue, followed by Austria (19.9%) and Sweden (15.1%). The company’s international wholesale operations have been a cornerstone of its growth, with Italy maintaining its position as the largest contributor for the second consecutive year.

Hans Peter Schützinger, CEO of Porsche Holding, highlighted the strategic importance of recent acquisitions in expanding the company’s global footprint. "Die Übernahme der Importeure in den neuen Ländern eröffnet für uns nicht nur neue Perspektiven im internationalen Vertrieb, sondern legt zugleich die Basis für weiteres Wachstum," he said in a statement. The acquisitions are expected to bolster PHS’s presence in emerging markets and stabilize revenue streams amid economic uncertainties.

## Retail Sales and Workforce Adjustments While wholesale operations thrived, retail sales of new vehicles experienced a marginal decline of 0.4%, with 286,500 units sold in 2025. The company also reported a 4.7% reduction in its workforce, which stood at 29,140 employees by year-end. These adjustments reflect broader industry trends, including inflationary pressures and shifting consumer demand.

Schützinger acknowledged the challenges posed by the global economic climate. "Der Start ins heurige Jahr verlief für die PHS gut, aber: 'Wir hoffen, dass sich die weltweite politische und wirtschaftliche Lage mit der einhergehenden Inflation schnellstmöglich wieder entspannen, um nicht in eine anhaltende Rezession zu fallen'," he said. The statement underscores the company’s cautious optimism as it navigates potential headwinds in 2026.

## Strategic Focus on Growth and Stability PHS’s record revenue underscores its resilience in a volatile market, with strategic acquisitions and a strong wholesale network offsetting softer retail performance. The company’s focus on expanding its international distribution channels, particularly in Europe, has been a key driver of success.

Schützinger’s remarks highlight a dual strategy: leveraging growth opportunities in new markets while preparing for potential economic downturns. The decline in retail sales and workforce numbers suggests a measured approach to cost management, ensuring long-term stability even as the company pursues expansion.

As PHS moves forward, its ability to balance growth with adaptability will be critical. The record revenue in 2025 sets a high benchmark, but the company’s leadership remains vigilant amid global economic uncertainties.