Salzburg, April 13, 2026
Porsche Holding Salzburg (PHS) announced record revenue for 2025, driven by strong wholesale performance in Italy and strategic acquisitions, even as retail car sales and workforce numbers saw slight declines.
Strong Wholesale Performance in Key Markets
Italy emerged as the top wholesale market for PHS in 2025, accounting for 31.7% of revenue, followed by Austria (19.9%) and Sweden (15.1%). The company’s international wholesale operations have been a cornerstone of its growth, with Italy maintaining its position as the largest contributor for the second consecutive year.
Hans Peter Schützinger, CEO of Porsche Holding, highlighted the strategic importance of recent acquisitions in expanding the company’s global footprint. "Die Übernahme der Importeure in den neuen Ländern eröffnet für uns nicht nur neue Perspektiven im internationalen Vertrieb, sondern legt zugleich die Basis für weiteres Wachstum," he said in a statement. The acquisitions are expected to bolster PHS’s presence in emerging markets and stabilize revenue streams amid economic uncertainties.
Retail Sales and Workforce Adjustments
While wholesale operations thrived, retail sales of new vehicles experienced a marginal decline of 0.4%, with 286,500 units sold in 2025. The company also reported a 4.7% reduction in its workforce, which stood at 29,140 employees by year-end. These adjustments reflect broader industry trends, including inflationary pressures and shifting consumer demand.