Adidas raises 2025 revenue target and reports strong second-quarter growth

Strong Demand Across Multiple Regions

According to the company, the group benefited from sustained strong customer demand in several regions. The core Adidas brand as well as the lifestyle and performance segments contributed to growth. The group also pointed to progress in implementing its strategy, which focuses on product innovation, closer collaboration with retailers, and a stronger presence in high-growth markets.

Despite the overall positive picture, trade-policy risks remained a topic. US tariffs on imports from key manufacturing countries had weighed on margins. In addition, exchange rate movements reduced the equivalent value of revenues earned in foreign currencies.

Burdens From Tariffs and Exchange Rates

The revenue target was raised ahead of the autumn reporting season for European consumer goods manufacturers. Investors and analysts are watching closely whether the sporting goods company can maintain its margin targets as raw material, logistics, and customs costs rise. Competition from other global brands such as Nike and Puma also remains a key factor in the view of industry observers.

In its outlook, Adidas also pointed to the ongoing cost-savings program aimed at further improving the group's operational efficiency. This includes investments in automation at production sites, a leaner sales organization, and a stronger focus on high-margin product categories. These measures are intended to help cushion the effects of US tariffs and currency developments.

Outlook and Upcoming Quarterly Reports

The group announced that further details on the financial results and outlook would be published as part of its regular quarterly reporting. Investors are likely to pay particular attention to the development of gross profit, inventories, and marketing spending.

Overall, the quarterly performance indicates that the restructuring and growth strategy under Björn Gulden is taking effect, in the company's view. At the same time, the group makes clear that geopolitical tensions, trade-policy measures, and exchange rate fluctuations remain risks that can affect results in the short term.