Maranello, Italy — April 22, 2026 Ferrari's debut fully electric supercar will carry a price tag of around €550,000, positioning it above the brand's Purosangue SUV model, according to company plans revealed today.
Pricing and Market Positioning
The electric Ferrari, set to launch between 2026 and 2030, will cost approximately €550,000, though the final price may vary by up to 10 percent depending on market conditions and customization options. This places the model significantly above the Ferrari Purosangue SUV, which starts at around €450,000.
The premium pricing aligns with Ferrari's long-standing strategy of prioritizing "value over volume," a principle designed to maintain the brand's exclusivity and appeal to high-net-worth customers. By positioning the electric model as its new flagship, Ferrari aims to reinforce its reputation as a leader in luxury performance vehicles while transitioning toward electrification.
Diversified Powertrain Strategy
Ferrari plans to offer a range of powertrains simultaneously, including traditional combustion engines, hybrid models, and fully electric vehicles, as part of its roadmap through 2030. This multi-pronged approach allows the company to cater to diverse customer preferences while meeting evolving global emissions regulations.
Between 2026 and 2030, Ferrari intends to launch an average of four new models annually, ensuring a steady pipeline of innovations across all powertrain types. The electric supercar will be one of the highlights of this rollout, marking Ferrari's entry into the pure-electric luxury segment.