Paris, May 13, 2026
Global wine consumption declined again in 2025, reaching a historic low of 208 million hectoliters (20.8 billion liters), according to data released Tuesday by the International Organisation of Vine and Wine (OIV).
Declines in Key Markets
The steepest drop occurred in China, where sales plummeted by 13%—a 61% decline since 2020. The country, which ranked as the world’s sixth-largest wine market in 2020, fell to eleventh place. "Overall, wine is a luxury item, and people’s purchasing power has suffered," said John Barker of the OIV.
In the U.S., the world’s largest wine market, sales dropped by 4.3%. The OIV attributes this to shrinking purchasing power, reduced consumption among younger buyers, and a wider variety of alcoholic beverages. France, Europe’s largest market, saw a 3.2% decline in sales.
Long-Term Trend
Global wine consumption has fallen by 14% since 2018. The peak occurred in the 1970s, with a record high of 29 billion liters in 1979. After a downturn in the 1990s, the industry experienced renewed growth due to globalization, pushing consumption to nearly 25 billion liters by 2007.