Justin Bieber's Sneakers from World Cup Final Show Auctioned for $26,400

Background: SKYLRK and Bieber's Shoe Collaborations

The auction was conducted through the auction house Christie's. Christie's is a long-established auction house that auctions not only art but also collectibles from entertainment and sports. In recent years, the house has repeatedly offered memorabilia from major sporting events.

Looking at comparable auctions in recent years, proceeds for worn shoes from pop artists who performed at major events fall within a broad range. Strongly limited editions, a direct connection to a historic moment, and a prominent performance can drive the price up significantly. All three factors come together in the pair now auctioned.

Course of the Auction at Christie's

FIFA, as the organizer of the World Cup, had arranged Bieber's appearance at the halftime show. According to the available information, FIFA thus contributed one of the largest musical elements of the final celebrations. No statement from FIFA regarding the auction was available.

The SKYLRK brand, with which Bieber collaborated on the shoes, is, according to the available reports, a relatively young shoe label that has gained recognition in recent years through collaborations with pop artists. The available reports do not indicate how many copies of the edition were produced in total.

According to the reports, the achieved price of around $26,400 was also reported in Swiss francs, which explains the media coverage in Switzerland. The corresponding equivalent amounted to around 22,000 francs. A buyer from Switzerland was not explicitly named in the reports.

Price in Dollars and Swiss Francs

Bieber himself has, according to the available reports, not yet commented on the auction. The buyer with the auction handle "Christie" is also not described in further detail in the reports. Key details of the transaction therefore remain open.

Overall, the auction sheds light on the business with memorabilia surrounding major sporting events. Halftime shows at FIFA World Cups are comparatively rare: similar performances were less common at previous tournaments. Only in more recent times has the media format developed into an independent stage for global pop acts.

Memorabilia from Major Sporting Events

Auction trade experts point out in this context that a documented performance by an artist at a World Cup halftime show can sustainably increase the collector value of a worn item of clothing. According to the available reports, Bieber is one of the first pop artists to perform on the pitch itself during a FIFA World Cup halftime show, not just on an accompanying stage.

Regardless of the financial outcome, the auction is part of a broader wave of auctions in which sports memorabilia from the year 2026 has gone under the hammer in recent months. Whether further memorabilia from the World Cup Final will follow was not discernible from the available reports.

The reports about the auction were disseminated, among other channels, via the dpa news channel. Overall, the information is based on three independent sources.