Samsung jabs at Apple: iPhones and the accusation of copying

Q: What exactly did Samsung write on X?

Samsung published a mocking message on X with the wording: "Let us know when you're done reheating our leftovers." With this, the company accused Apple of merely copying existing ideas.

Q: How many people did Samsung's post reach?

Within a very short time, Samsung's post on X reached more than eleven million people worldwide, as reach analyses of the short-message service show.

Q: Has Apple already responded to Samsung's post?

Apple has not publicly commented on Samsung's mocking post so far; industry observers do not expect a direct response from the company either.

Cupertino, September 14, 2026 Samsung has published a mocking post against Apple on the social media platform X, accusing the iPhone manufacturer of merely copying the ideas of its South Korean rival. On the platform X, Samsung published a message that was directly addressed to Apple. The post contained a barbed jab: "Let us know when you're done reheating our leftovers." With this, the company implied that, in Samsung's view, Apple simply takes over existing concepts from the Korean company. The post spread rapidly. Within a very short time, the message reached more than eleven million people worldwide, as the reach analysis of the short-message service shows. Users commented on the post thousands of times, many with a mix of amusement and agreement. ## Reactions online and industry assessment Apple itself has not publicly responded to the jab so far. The Cupertino company is currently in the spotlight anyway because new iPhone models are expected in the coming weeks. Industry observers see the Samsung post as an attempt to divert attention from its own PR program while simultaneously provoking the competition. The rivalry between the two smartphone giants is nothing new. For years, Apple and Samsung have accused each other of borrowing from each other's designs and features. Such accusations have repeatedly played a central role, especially in patent disputes before US courts. ## Background of the rivalry between Apple and Samsung The hashtag also referenced Samsung's Galaxy lineup, which continues to post strong sales figures in several markets. The South Korean company has been trying for some time to close the gap with Apple in the premium segment. The viral post could be part of that strategy. Tech industry observers see the post as a classic marketing move. Provocative posts on social networks have been part of large corporations' repertoire for years, aimed at generating attention. Apple, according to the assessment, will not engage in a direct response but will wait for its own product presentation. ## Outlook on the upcoming iPhone generation The official unveiling of the next iPhone generation is expected in the coming weeks. Industry circles assume that Apple will primarily want to showcase new features in the area of Apple Intelligence. Samsung had repeatedly stressed beforehand that it had rolled out its own AI features earlier and more comprehensively. Regardless of the current exchange of blows, market research institutes such as IDC see the overall smartphone market in a phase of consolidation. According to them, Apple and Samsung continue to share the largest share of global sales, while other manufacturers such as Huawei may gain ground in individual regions but barely alter the overall market. ## Possible legal consequences of the post Legal experts point out that such a post alone cannot trigger legal proceedings. However, if Apple were to assume that specific patents had been infringed, court action would be conceivable. So far, however, there are no indications of a corresponding lawsuit. The incident shows how much the rivalry between the two companies is now being waged on social media as well. Whereas in the past they were mainly present through commercials and press conferences, today short, pointed posts are the tool of choice. The reach of more than eleven million people makes clear what potential such messages hold.

Samsung takes jabs at Apple on X, dares Cupertino to catch up

Reactions online and industry assessment

Background of the rivalry between Apple and Samsung

Outlook on the upcoming iPhone generation

Possible legal consequences of the post

Questions & Answers