Schönbrunn Group Reports Record Year with Nearly Four Million Visits

In terms of visitor numbers, Schönbrunn Palace was the most significant attraction with 3.96 million. It was followed by the Sisi Museum, which, despite ongoing redesign, recorded a stronger influx of 927,000 guests, an increase of 6.3 percent. The museum thus remains a visitor magnet during the renovation work.

Visitor Development at the Locations

Other locations also posted records: the Vienna Furniture Museum (Möbelmuseum Wien) reached 62,000 visitors, an increase of 17 percent; Schloss Hof counted 308,000 visitors, 19.4 percent more than the previous year. The range of houses operated under the umbrella of the Schönbrunn Group extends from the World Heritage Site to imperial residential worlds to the baroque palace complex in the Marchfeld.

At the same time, restorations of historical rooms are underway, including the Ceremonial Hall, which are scheduled for completion by 2027. The museum space is growing by approximately 700 square meters, and the opening of the newly designed museum is planned for the 19th (month specification in the original incomplete). Around 14 million euros have already been invested.

Expansion and Future Plans

Further investments are planned for the future: a historic carousel, additional hotel suites, and guest houses with a swimming pond at Schloss Hof from 2028. The Schönbrunn Group aims to expand its offerings for both day visitors and overnight guests.

The business figures underscore the success: with a net annual surplus of 11.85 million euros and sharply rising visitor numbers, the Schönbrunn Group is considered one of the economically strongest cultural enterprises in Austria. The high proportion of ticket revenue shows that the public is willing to pay for the historical treasures.

With investments in new attractions, hotel suites, and guest houses, the company aims to further expand its position as a leading tourism business in Vienna and Lower Austria.

The Sisi Museum is becoming a showpiece: the next highlight approaches with the opening on the 19th. The new museum design is considered one of the most important projects of the coming season.