Cologne, 18 August 2026

Background of the Survey

The WDR youth radio station 1LIVE has asked around 2,000 young people in a new job study what is particularly important to them at work. Four core areas crystallized from the open-ended responses, which are described as being of equal value.

According to the station, the following emerge as equally weighted core areas: - Fair pay ... - Good working environment ... - Appreciation and corporate culture ... - Flexibility.

The open feedback from participants was thematically assigned to these four areas. Several topics — from salary to colleagues to working hours — are bundled within them.

The study is a survey conducted by the station 1LIVE that has attracted attention among young employees in North Rhine-Westphalia and beyond. NRW is repeatedly cited as the reference region in the reporting, while at the same time the evaluation is, according to the station, relevant for a nationwide audience.