East Rutherford, June 25, 2026

Adidas CEO Björn Gulden confirmed ahead of Germany's final World Cup group-stage match against Ecuador on Thursday (22:00 CEST/ARD and MagentaTV) in East Rutherford that an estimated more than three million units of the Germany jersey for the 2026 World Cup have been sold.

During a media roundtable in New York, Gulden spoke of an "unglaublichen Steigerung" compared to the 2022 winter World Cup in Qatar. The current home jersey is visually reminiscent of the 1994 World Cup model and, according to the Adidas CEO, is a worldwide bestseller. Accordingly, the sporting goods manufacturer has roughly tripled its sales numbers at the current finals in the USA, Canada and Mexico compared to the tournament four years ago.