Berlin U-Bahn station Nollendorfplatz carries the addition "Im Regenbogenkiez" during Pride Month

Also announced for the unveiling were the senators for economy and transport Franziska Giffey (SPD) and Ute Bonde (CDU), as well as Nadine Königsmann, event director for the Lesbisch-schwules Stadtfest. The BVG explained that the lettering is intended to draw attention to the history and visibility of the neighborhood around Nollendorfplatz, which is considered one of the centers of Berlin's queer scene.

Background: The 5th Pride Month Berlin

The colorful lighting accompanies the Pride Month program over several weeks. The reference to the upcoming Christopher Street Day is also part of the campaign: When, according to organizers, the Christopher Street Day demonstration moves through the capital, Nollendorfplatz on 25 July 2026 is to be a central meeting point.

The renaming or addition to the station sign is not a permanent measure: For the duration of Berlin Pride Month, it was also bathed in rainbow colors, the Berliner Verkehrsbetriebe said. After the end of Pride Month, the sign will be returned to its original state.

Lighting and lettering for around one month

With the campaign, the BVG is responding to the growing significance of Pride Month in Berlin. Only last year, the transport company had implemented special lighting at several stations on the occasion of Pride Month. This year, the campaign focuses on Nollendorfplatz, which has already been considered the unofficial center of the queer community for years.

The addition to the station name is considered a symbolic act of visibility. City councillors from the areas of economy and transport, as well as the organizer of the Lesbisch-schwules Stadtfest, were visibly delighted with the unusual lettering at the unveiling. The BVG had already emphasized beforehand that they wanted to set a sign for diversity with the campaign.

Christopher Street Day on 25 July 2026

During the Pride weeks, further events around Nollendorfplatz are also expected, including information stands, concerts, and film screenings. The organizers refer to the motto of this year's Pride Month, which stands under the sign of international solidarity. The CSD demonstration on 25 July 2026 will, according to the organizers, again attract tens of thousands of participants.

With the lettering on the entrance sign, the BVG is setting a visible sign in public transport. Passengers who do not visit Nollendorfplatz as a venue will also notice Pride Month when they read the inscription at the station. The response on social media was positive in the first hours after the unveiling.

Reactions and further program

The BVG announced that after the end of Pride Month on 25 July 2026, both the rainbow lighting and the addition to the entrance sign will be removed. Nollendorfplatz will then return to its usual state, it was said. The campaign is thus limited to around one month.

The news about the campaign was distributed via the dpa news channel. Das ist eine Nachricht direkt aus dem dpa-Newskanal. The addition to the station name is thus part of the official reporting on Pride Month in the federal capital.