Meghan Daytime Emmy: Netflix cooking show nominated

The Daytime Emmys honor programs that air before 6:00 p.m. on US television. They also recognize talk shows, soaps, and court shows. The Primetime Emmys, by contrast, honor programs in prime time in the evening. The awards will be presented on October 30.

In the Netflix show, Meghan talks about cooking, gardening, and hosting. She also promotes her fruit spreads in the series. The show was originally announced under the name "American Riviera Orchard," but is now continuing under the brand name "As ever," with which she plans to market jams and other products.

Netflix founded the brand together with Meghan and announced its departure earlier this year. This means the streaming giant will no longer focus on the joint product business going forward, while the show itself continues to run on the platform.

Background of the show

Two seasons and a Christmas special were released on streaming provider Netflix last year. The premiere of Meghan's new lifestyle series had been postponed by several weeks due to the devastating fires in California.

The two seasons were torn apart by the media, with critics citing a lack of authenticity and calling the production contrived, self-satisfied, and saccharine. Regardless of the criticism, the show has now made it onto the Daytime Emmy nomination list.

Reactions and outlook

She lives with her children, Prince Archie (6) and Princess Lilibet (4), in California. The 44-year-old had most recently drawn attention with a mix of family life and entrepreneurial activities.

Her relationship with the royals is still considered strained following various allegations. Against this backdrop, the Emmy nomination is being read as further evidence that Meghan is forging her own path beyond the British royal family.

Competition in the Lifestyle category is traditionally broad: alongside cooking shows, garden formats, DIY, and home design programs are also in the running. The Television Academy has not yet published a complete final list of fellow nominees.

Observers see the nomination as the streaming service's attempt to sharpen the profile of the show, even after Netflix announced its exit from the brand joint venture. Industry experts also see the honor as a promotional effect for the upcoming seasons.