Oslo, July 10, 2026

On the eve of a historic World Cup quarterfinal, a wave of euphoria has swept across Norway, with fans throughout the country "rowing" for their team on dry land.

The mood in Norway ahead of the quarterfinal has reached proportions that have surprised even long-time observers. In the capital Oslo alone, around 100,000 people are expected to gather for a major World Cup public festival in the city center, according to Norwegian media. The enthusiasm extends far beyond the usual football fans.

For weeks, people across the country have been "rowing" for their national team on dry land — whether in parliament, in kindergartens, or at festivals, as reported by Norwegian public broadcaster NRK. The celebratory ritual, in which the arms are moved in unison as if rowing, has become a nationwide symbol of unity in the shortest possible time. A spokesperson for the public transport operator captured the mood: "Die wenigsten von uns können nach Hause rudern" — meaning that the excitement is breaking out everywhere at once.