Stiegl Closes Warehouses and In-House Delivery in Parts of Upper Austria and Tyrol

According to the company, the closures primarily affect sites in Upper Austria and Tyrol. In Asten (Upper Austria) and in Tyrol, in-house delivery to the gastronomy sector is being discontinued. Throughout the entire federal state of Salzburg as well as in the growth market of Vienna, where Stiegl operates a total of eight warehouses, logistics will remain in-house, as the "Salzburger Nachrichten" quotes managing director Herbert Bauer.

Background: Declining Deliveries to the Gastronomy Sector

The brewery frames the move as an adjustment to changed market conditions. In 2025, a decline of 5.2 million was recorded, several media outlets report in unison. With the concentration on Salzburg, Stiegl is responding to the downturn. "Kurzum: Wir verfügen in Teilen Österreichs über eine eigene Logistik, die wir nicht mehr effizient auslasten können." It is therefore time to react.

Bauer had already announced in October that personnel measures could not be ruled out. "Wenn es nicht so läuft, wie man es sich wünscht, ist es wichtig, dass man darauf reagiert", Bauer said at the time, according to ORF. ORF Salzburg, the "Salzburger Nachrichten" and "salzburg24.at" are picking up this statement again. Exactly how many employees are affected was not initially specified.

Personnel Measures Not Ruled Out

In return, the company pledges to strengthen the Salzburg-Maxglan site in the long term. By concentrating logistics in Salzburg, "hunderte Arbeitsplätze in Salzburg gesichert" would be secured, according to "salzburg24.at". By 2030, a high eight-figure million-euro sum is to be invested in the Salzburg brewery site to modernize production and ensure competitiveness.

The brewery is one of Austria's largest private breweries and an important employer in Salzburg. With the closure of the warehouses in Upper Austria and Tyrol, the focus of logistics is shifting even more strongly toward retail. Wholesale and the supply of food markets remain largely unaffected by the changes, according to the company.

Investments in Salzburg as a Counterbalance

Among the affected sites is also Wörgl in Tyrol, where Stiegl has previously delivered directly to gastronomy businesses. With this, the brewery wants to respond to the ongoing trend that more and more people spend less time in pubs. Gastronomy businesses in the affected regions will in future have to source their supplies through wholesalers or other suppliers.

The decision is part of a broader industry trend: other beverage manufacturers in Austria have also reduced their logistics networks in recent years. The background is the declining number of pubs that Stiegl supplies directly. The Salzburg brewery site, meanwhile, remains the heart of production and will continue to be expanded with investments.

How the move could affect prices in the gastronomy sector remains open. Industry experts assume that the distances for beverages will lengthen in some regions. Stiegl emphasizes that supply for the remaining wholesale customers is secured. The company intends to communicate further details on the timeline of the closures in the coming weeks.

One thing is certain: while jobs may be cut in Upper Austria and Tyrol, Stiegl intends to deliberately counter this in Salzburg. The expansion of the brewery site is a commitment to the region, the company says. Employees in Salzburg will benefit directly from the investment program, which is scheduled to run until the end of the decade.