Ski Aggu performs concert on Lidl parking lot in Berlin-Neukölln

Crowds and security concept

Around 7:00 PM, the parking lot in front of the store continued to fill up. In front of the stage stood an oversized, meter-tall Ski Aggu figure. In addition to the rapper's performance, DJ sets by Schwesta2Schwesta and DJ Keanu were announced. In addition to those waiting, dozens of streamers with cameras had positioned themselves on Sonnenallee to broadcast the event live on the internet.

The police announced they would be on site if the crowd significantly exceeded the plans. "Es handle sich aber um eine Privatveranstaltung auf einem Supermarktparkplatz," the officers explained. "Der Zustrom sei stärker als angemeldet, hieß es von der Polizei." The police initially did not provide more precise information on the actual number of visitors. The security concept had been coordinated in advance with the police and authorities, Ciraulo said.

Ski Aggu before announced break

According to its own statements, Lidl had deployed additional staff and medical personnel "um den Zugang zum Parkplatzgelände zu koordinieren und die Sicherheit sowie medizinische Versorgung der Besucher im Bedarfsfall zu gewährleisten". Ciraulo explained the choice of venue: „Wir wollten einen Ort auswählen, wo Ski Aggu und seine Community vertreten sind." With the campaign, the company also wanted to create a moment "der durch das Internet travelt".

The performance was one of the rapper's few major live events before a longer break. At the end of 2025, Ski Aggu had announced he would be taking a break in Australia. „Jetzt sei es an der Zeit, auf seinen Körper zu hören und das Mikrofon auf unbestimmte Zeit wegzulegen," he wrote on Instagram. Previously, in April, he had released the single "Geld" and explained on the platform: „Rap auf Technobeats ist jetzt offiziell mainstream, ich habe diesen Sommer in der Wuhlheide gespielt und wir waren sogar international unterwegs."

Atmosphere and conclusion

Ski Aggu, who wears ski goggles as his trademark, grew up in Wilmersdorf. The 28-year-old rapper is known, among other things, for the songs "Party Sahne" and "Friesenjung". With the performance on the Lidl parking lot, he tied in with the hype surrounding the event that had been proclaimed on the internet. The organizers had advertised limited spots in advance.

Overall, the event proceeded peacefully based on initial impressions. Observers reported a jubilant atmosphere among those waiting. Police and organizers stressed that they were keeping the situation in view. The actual visitor numbers are likely to be determined only after the video footage and streamer recordings are evaluated.